"Poke was one of the hottest menu segments before the COVID-19 pandemic, and consumer demand clearly hasn’t slowed," says Sam Oches, editorial director of Food News Media. "That may explain why Island Fin was so successful even in the midst of an unprecedented crisis. With a nutritious-yet-delicious menu that offers a food adventure when real adventure seems impossible, Island Fin has emerged as one of only a handful of poke brands that stand a real shot at national growth. That made it a clear choice for the 40/40 List."

The 40/40 List
The 40/40 List is a signature report produced annually by QSR magazine. Now in its fifth year, the 40/40 List highlights 40 emerging limited-service restaurant companies with fewer than 40 locations that have potential to become the next big thing. Weighing brand performance, menu innovation, uniqueness of model, and buzz-worthiness, QSR editors choose from among hundreds of submissions every year in selecting an entirely new crop of quick-service and fast-casual restaurant concepts that are resetting the restaurant paradigm and driving the industry forward.
QSR Magazine
QSR magazine is a thought leader for the quick-service and fast-casual restaurant industries, delivering news and insights to restaurant owners, executives, managers, chefs, franchisees, and more. Now in its 24th year of publication, QSR takes seriously its role in promoting industry values through its award-winning editorial content. For more information, visit

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